Land Promotion

We assess your land’s planning prospects and advise on the best route to promotion—whether through the Local Plan process, neighbourhood planning, or speculative planning applications. Our understanding of local authority priorities helps position your site for success.

We advise on the structure and negotiation of promotion agreements, option agreements, and hybrid models—ensuring your interests are protected, and that the promoter or developer is fully incentivised to deliver value. We explain the pros and cons of each route and help you choose the most appropriate strategy.

Where multiple landowners are involved, we coordinate joint approaches to create unified, deliverable sites. We manage landowner agreements and alignment of objectives to enhance planning potential and attract higher-value interest from developers.

Our Chartered Surveyors provide accurate, evidence-based land valuations and appraisals throughout the process. These inform your negotiations, clarify your financial position, and help secure strong outcomes when land is allocated or sold.

Once planning permission is secured, we act as agents in the sale of your land marketing strategically, managing the bidding process, and negotiating terms to ensure maximum value is achieved. We stay involved through to completion, safeguarding your interests throughout.